Different is great but not necessarily in book printing. Printing presses use trim sizes that are more ideal than others. There are no press "stretchers." If the press' optimal size is 9 inches, you can't stretch it to 9 1/2. If you insist on 9 1/2, the printer will have twice the amount of printing which will raise your unit cost.

If you want to be different but fully optimize the printing press, visit www.rjcom.com and use the web "Trim Size Guide" to analyze your books' length, width, and number of colors as to how well it fits offset web printing equipment. Keep in mind that this is best for quantities above 7500 copies. This is true for just about any book printer.

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