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When you design your book, don't stop at the front cover. Remember, the first look a buyer will probably get of your book in the bookstore is the spine that faces out from the shelf and the back cover is where they will probably turn for information that will make them decide to buy your book. Put thought into every inch of your book jacket.
*Investing in a professional book jacket design can help sell more copies of your book, and make your book look more professional, too.
*Keep in mind that cover and jacket design pricing can run you from a few hundred dollars to a few thousand dollars (sometimes more). Every penny that you put towards designing is a penny that you need to earn back in book sales.