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Distribution is important. Biblio.com is one of a few traditional book distributors who specialize in small, independent and self publishers. A traditional book distributor is perfect as long as your marketing plan and budget will result in bookstore sales of over several thousand copies per year. Traditional book distribution is normally something that independent publishers grow into, not start off with.
*Any self publisher with a limited promotion and marketing budget should start off with one of the helpful book marketing services like Biblio.com or Thor Distribution.