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The easiest way to promote and market your own book is to get your self published book listed on Barnes and Noble.com. A great way to do this is by joining BooksJustBooks.com's Thor Distribution program. Through this book marketing service, books are made available to BN.com at 50% off, non-returnable and include no shipping charges.
*There are other distribution options as well—make sure to look for distribution programs that specialize in small publishers and self publishers for the best coverage for your book.