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Often, bookmarks and postcards make excellent marketing tools. After you have your bookmarks printed, ask your local bookstore to put one of your bookmarks into every book purchased over a certain time period (or include them yourself before you deliver your books to the bookstore).
*Hand out bookmarks and postcards to friends, salespeople, libraries, and other retail stores. These are small book marketing reminders that are quick to hand out and stay in the person's memory.