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Marketing a book is as creative and complex as writing a book. A creative book marketing technique is to offer a contest or promotion that includes your book. People love to win something! You could give away a copy of your book on your web site to encourage people to visit and register. This helps generate interest in your book and will help you develop a mailing list for future promotions, too.
* Also try bartering some of your books with a local merchant for a gift certificate, and give that away. Contests are fun and aren't that expensive to create.