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If your book lends itself to a reading, it may also lend itself to developing a slide show or multimedia presentation that you can offer to interested groups. For example, imagine a local author who is an expert on barns, and wrote a book about old barns. He puts together a slide show with pictures of old barns and offers it to historical groups, farming groups, and other interested people in the area. As part of his book marketing, he always has copies of his books on hand for sale after the show. What's your niche? Try making an interesting slide show about your book.