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Book marketing is not always just about selling books, it is about generating continuing buzz about your written words. You want to keep your name and your book's title in front of people as often as you can.
*It is a good idea to donate books to charity auctions. Does your local library have an annual auction to raise funds? What a great time to donate a book! You'll help the library raise money, and people will remember you book as it is auctioned off.