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Learn From the Street PeopleSell! Sell! Sell! When you want to get your book out there, you have to focus on the obvious—selling the thing! Book marketing is all about sales so become a sales person (at least for a while). When you are at an event (fair, book signing, promotion, etc.) remember these tips:
* Don't wait for them to say they want the book—assume they already do. Once you've had a conversation about the book, close the deal. Instead of asking if they want the book, say something like “Who would you like me to make the autograph out to?” or “Would you like that gift wrapped?”
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