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Many self publishers overlook one important and valuable book marketing tip: get quotes from famous people or experts for your book promotion. Quotes help make a book more credible, and often help boost sales. If you don't have any famous contacts, try looking online to find agents and publicists in the specific field you need. For example, if you write a real estate book, look for moguls like Donald Trump or other big names to give you a short quote about the book you can include in the marketing material and in the short book information on the back cover.