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Don't be a softie! Book marketing tip: Sales is not the place to be if you have a sensitive ego. One person's "no" just gets you that much closer to the next person's "yes." Don't take the word "no" as a personal assault. The person is not really rejecting you—they are rejecting your product (your book).
*Don't take it personally. Go onto the next prospect when marketing and promoting your own book.