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Another good book marketing tip is to sell your self published book right on the streets of the town where you live. You'll have fun meeting people and you could make some money promoting and marketing your self published book at the same time. People are also more likely to buy something from someone with which they have something common (one successful poet sells 50-60 books per day on the streets of New York, where he lives).
*This is also a great way to market a self published guidebook or travel guide to your local area.