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Want to self-publish your work? Don't go about it blindly! It's a great idea to get some books on marketing your self-published work. A book that comes highly recommended is called 100,000+ Power Phrases (it's written by Bob Johnson). If you like this book, you might also want to look into Johnson's other book, Publishing Basics.
*Not only are these books good for thinking up marketing materials, they can also help you with the writing of your book and your promotional materials.