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Plan ahead or you'll fall behind! When you self publish your book, you are creating a business and, just like any other business, you need to have a plan for your business that will grow and change as your business grows and changes. Creating a business plan may seem like wasted time when you could be doing other things, but really, creating a business plan shows you are serious about your determination to self publish, and it will give you a good idea of what you need to do to really get your book off the ground.