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Why accept a 5-15 percent book royalty when you can have a 20-80 percent or more margin? A book royalty publisher may have the distribution in place and finance the project, but you do all of the promoting. If you self publish a book and it proves successful, then you can pursue a book royalty publisher and negotiate from a position of integrity and previous experience.
My favorite reason for self-publishing. Even though a NY house is your main goal, you can self-publish on the side while you wait. And who would turn down that extra money without having to share with anyone?
There is no such thing as "a book royalty publisher." Who is this "expert?" PLEASE!
20-80% of nothing is still nothing.