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Does your reputation exceed you? Maybe it should! Before you publish your book, it's a good idea to develop your reputation as an expert or leader in your field. If you publish magazine articles, white papers, research, and other types of non-fiction writing, you can develop a reputation as a writer and expert even before your book comes out, and it can help gain additional respect for your book. This is one thing you may overlook as you ponder how to self publish your own book.