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If you need help deciding on the right cover design for your self published book, the best place to start is in a bookstore. Look for other books in the genre that you intend to publish in and see what their covers look like. Your ideal cover design should fit in with the norms of the genre but should still stand out from the crowd. Another factor that will affect cover design is where you are planning to sell the book. If you are planning to sell your self published book in a bookstore then it will need to fit well with other books of that type - that means using similar kinds of illustrations and typefaces.