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Self-publishing has one major advantage over trade publishing: you only have to convince one person that your book is worth publishing. With trade publishing, writers have to go through sending queries and sample chapters to possibly hundreds of publishing houses. However worthy or interesting their book is, there is no guarantee that it will get published. In contrast, going to a self-publisher guarantees that your book will be published and it will look and feel exactly the way you want it to. Self publishing your book means you don't have to conform to someone else's view of what your book should be. Instead, your self-published book will reflect your vision, which is the only one that counts.