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Some book marketing services offer cooperative advertising as a way of promoting your self-published book. This allows you to promote your book in conjunction with those of other authors. While national advertising may be too expensive for most self publishers to handle on their own, when they join with other authors, the cost becomes more affordable. In order to use such a service, authors usually need a small payment and the ad copy they require. Book marketing services will have a rolling schedule of advertisements and authors can choose the one they think is best suited to their book. This gives their book national exposure at an affordable price.