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An email marketing campaign can be a very effective way of promoting your self-published book on Amazon. However, as with most marketing campaigns it helps to have something to give away, such as some audio recordings, interview transcripts or special reports. Then you can send emails out to everyone you know asking them to pass on details of the offer to everyone they know. This is known as viral marketing and many large conglomerates have used it to create a buzz about a new product. This type of buzz also works for self-published books. Within the email, it is important to include details of the advantages of the book and a link to the Amazon sales page. Many self publishers have successfully used this technique to reach the Amazon bestseller list.