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Tip sheets are a good book marketing tool for non fiction self published books. All you need are some of the most interesting (or strangest) items from your book. These are sure to get attention. You need a good lead, which can be one of your chapter titles or section headings, as well as details of publication, availability and contact information about the book at the end. The more interesting you make it, the more likely it is that newspapers and magazines will use it, increasing the reach of your book marketing efforts. This technique can also be used with novels and poetry.