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To Market, To Market


Book distribution is not the same as marketing. Even if you have arranged to get your book into bookstores, you still need to promote it so that people will actually buy the book. Many people buy the author rather than the book, so it is important to build up a profile through such tools as:

  • A website featuring book excerpts and an author's bio
  • Tip sheets with book excerpts which you can send to magazines
  • Review copies to influential reviewers (some may choose to review your book)
  • Press releases to local and national media, picking an angle that will arouse interest.
When people have already heard of the author, it is much easier for them to buy the book.

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