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Keyword research is essential if you are to sell your book online. This is because search engines rank web pages according to relevance and your web page content will only be relevant if the page content relates to the product you are selling. If your book is about dog breeding, then you can use a number of free online tools to discover the phrases people are using to find out about this topic. These tools include Overture, Wordtracker and the Google Keyword Analyzer. These tools are intended for advertisers but they work just as well for web marketers. Once you have identified your keywords, you can use these to write promotional copy for your book. When people search for their phrases as usual, your book may come up in the results.