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If you are planning to set up a website to sell your book online, you need to choose a domain name - or web address - very carefully. The web address should relate to the subject of your book and should be easy to spell and remember. Consider using short excerpts of your book as some of the content. If people like it, they will want to buy your book. Make it easy for people to buy your book with an online shopping cart. You should have a link to this on every page. Behind the scenes, you also need access to web statistics so you can see what people find most interesting. This will help you to focus future web site development. Remember to submit your website to the search engines to increase its visibility and your book sales.