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Online book preview videos can be an effective way of getting your book in front of people who might not normally see it. A book preview video may cost in the region of $4,000 to produce if you hire a professional. However, some people cut costs by making the preview themselves with the help of friends. Once your video book preview is made, you will then be able to reach a worldwide audience by distributing it through sites such as Google Video, iTunes and YouTube. Some people send book previews to bloggers so they can be featured on their blogs. This is another way of reaching a different online audience.