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As a self publisher, you can join Amazon's Publisher Participation program and supply them with a copy of your book (either physical or electronic). They will index the book and visitors to Amazon's site will be able to look at selected pages of your book based on the search keywords they have typed in. This is an excellent way to sell your book online as web users will be able to see how relevant your content is to their search. Amazon also has another program called Amazon Upgrade, which gives web users digital access to a book that they have already purchased. This means they can search and annotate the book, but they must have purchased it first. These two programs provide a way to reach a new online audience for your book.