Whether you need a professional designer depends on what you plan to do with your self published book. If you are writing your life story and intend to give copies to friends and family, then you can probably do with out a cover designer. However, if you want your book to look professional and if you are planning to sell your book in bookstores or by mail order, then you need a professional design so that your book matches others in its genre. With recent advances in printing technology there is no need for a self published book to look amateurish. Getting a professional cover design will help to avoid that stigma.
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