April 14, 2006, Newsletter Issue #27: Reading Type Online and in Print

Tip of the Week

What does that say? Text design is extremely important when deciding where you will publish your book. Be sure to choose a text design that is easy for your readers to read. Text fonts are characterized largely as "serif" and “sans-serif." Serif is a font such as Times New Roman, which has small "serifs" or tags on many of the lettersSans-serif type fonts are fonts such as "Arial" that do not have these tags on any of the letters

Studies have shown that Arial (or sans-serif type fonts) are easier for people to read online, while Times New Roman (or serif-type fonts) are easier for people to read in print. So, when choosing a text design, know where you will sell your book and make it easier on your readers’ eyes by choosing the right font.

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