April 18, 2008, Newsletter Issue #128: Publishing Basics - Guide for the Small Press and Independent Self Publisher

Tip of the Week

Dare to compare! This useful book is chalked full of comparisons. It is all about book publishing basics and takes all the mystery out of marketing self published books. The authors provide answers for all the most frequently asked editorial, book design ideas, book marketing questions, and more.

The book itself is produced in five 16-page segments, or signatures, using five different kinds of paper and four different printing processes. The same photographs and artwork are printed in each of these five signatures so that the reader can compare the quality of the reproduction of the various printing methods. It also includes an invaluable list of self publishing resources. Written by Robert Bowie Johnson, Jr.& Ron Pramschufer. Self-Published Paperback, ISBN, 0970074131.

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