January 2, 2009, Newsletter Issue #165: Book Investments

Tip of the Week

Self published books require two kinds of investments: investments in capital and investments in yourself. As in any businesses, there must be enough money to print the book, send out review copies, sustain a successful advertising campaign, etc. The amount of investing you will have depends on many factors: How long will your book be? Will it have photographs inside? Will the cover be full-color? Will you type it, do it on a computer, or have it typeset? How many copies will you print and on what quality of paper? Generally, to produce a professional-quality book and promote it properly, you'll be in the range of $3000-15,000 in today's marketplace.

*$3000 is closer to the minimum, however, many people get into the game for under $1000.

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