Know your competition! When you self-publish a book, you should know every other book on the market that may compete with your book. Why? Because you need to know what makes your book better, so you can market it more effectively. You can also set the price for your book so it competes with other books in the same area.
*Always remember not to price your book too low, or readers may think your book does not compete with higher priced books.
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