May 29, 2009, Newsletter Issue #185: The World is your Store Front

Tip of the Week

When you have published a book yourself, always remember that every person you come into contact with is a potential sale when you are marketing and promoting your book. I know a poet in New York who sells 50-60 books per day in the subways and streets of New York. Everywhere you go and every conversation you engage in, make an effort to bring up your book. The more you get the word out, the more it will spread—this will make it more likely that you will sell copies.

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William Pirraglia