July 31, 2009, Newsletter Issue #194: Digital Color Printing

Tip of the Week

Short run digital technology for black and white digital book printing has been around for quite some time now. The original “docutech” technology was designed for one purpose: to produce short run black and white books economically. On the other hand, while there have been digital color presses on the market for some time now, their original intent was more of a commercial nature like ad sheets, postcards, etc. and not for digital book printers.

The “per impression” cost is OK for single sheet items, but it is very cost restrictive for multi-page items like books. Digital presses are now in widespread use for printing book covers but a cover is a single sheet item. Eventually you will probably be able to run short run color books economically, but not yet.

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