Book marketing services often provide help with writing press releases. Take advantage of this to create a short press release with a local slant to promote your book. Be sure to highlight the fact that you are a local author and say when and where your book will be available and how much it will cost. Remember to include contact details so people can get in touch for interviews. Send the release out at least a few weeks before publication to anyone local who might be interested in your book. The local media are always looking for good local stories, so you can be sure that at least some of them will pick it up. Once the book has been published, send review copies and a new release to announce its publication. This will create a local buzz which will help you with book sales.
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