June 4, 2010, Newsletter Issue #237: To Market, To Market

Tip of the Week

Book distribution is not the same as marketing. Even if you have arranged to get your book into bookstores, you still need to promote it so that people will actually buy the book. Many people buy the author rather than the book, so it is important to build up a profile through such tools as:

A website featuring book excerpts and an author's bioTip sheets with book excerpts which you can send to magazinesReview copies to influential reviewers (some may choose to review your book)Press releases to local and national media, picking an angle that will arouse interest.When people have already heard of the author, it is much easier for them to buy the book.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Self Publishing Tip Site? Request a Tip Now!

Guru Spotlight
Sheri Ann Richerson