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You wouldn't go on a cross country road trip without a map, would you? Then don't leave home without a book marketing plan, either. The Book Market Map will serve as the centerpiece of your whole book marketing plan. If you don't know where to start, try consulting a marketing specialist.
Brian Jud, a well respected marketing professional specializing in independent publishers and special sales, has developed a Book Market Map that lays out thousands of specialized outlets for who should be selling your self published book. You can find the map at bookstand.com/marketing.htm.