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As part of your overall book marketing plan, do a radio and/or TV interview, promoting your book. The audience for these types of programs is so expansive that you can't help but gain the attention of potential new readers. It is also a great idea to let your readers actually hear your voice rather than just read your words—this will help them to feel like they know you better.
* During an interview, remember to mention the name of your book periodically throughout the show—listeners and viewers are likely to tune in and out throughout the program so make sure they hear the name of your book.