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Most authors will tell you "don't write for free," but when you are marketing your book, the rules change. It's a great idea to write articles for local and regional publications that highlight information from your book. For example, if you write a history book, you might want to write an article about one historic happening in the book.
*Most magazines will allow you to place a "tagline" of information at the end of your article, where you can include your book's title and where it can be purchased. Voila, you have some free book marketing!