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Just about any successful author will tell you that the way to get your book rolling is to write a "purpose statement." This statement is a short, concise statement about why you are writing your book and what your book's purpose is. For example, you might write, "The purpose of my book is to: explore the many facets of self publishing for those new to self book publishing."
*Keep the statement short, and keep it in front of you as you write. Your book will be better when it follows your purpose!