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Not all books are sold in bookstores! When self-publishing, make sure to explore other places to sell your books, besides bookstores. If you need some help, try looking at a book like Beyond the Bookstore by Brian Jud. It contains information on the multi-billion dollar non-bookstore market, including a CD-Rom with extra information you can use to promote and market your book to a wide variety of alternative sources.
* There are more markets than you probably realize so don't sanction your book to one! Get books on different markets and surf the Internet for ideas.