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After you have printed your book, and it is selling well, you might want to think about entering one of the many self publishing contests that have sprung up in the last few years. Writer's Digest magazine sponsors a self publishing contest each year, and the winners are all showcased in the magazine. Many other literary magazines (as well as online literary resources) publicize self publishing contests. Peruse through all of them and enter the ones that best suit you. Winning these contests can help get you publicity.
*If your book is truly a success, entering it in a contest may help generate more enthusiasm for your book, and it should help sales, too!