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Ship those puppies to the people! Once you've printed your book, the job has only just begun. Now, you have to store the books, and ship them as they are ordered. When you self publish, all of this can be your job, or you can use a fulfillment center. Don't get storage and fulfillment confused with distribution. A fulfillment center stores your books and handles your shipping needs from bulk shipments to your distributor to handling individual orders for your web site or 800-number. Fulfillment can range from shipping books from your garage to a full service fulfillment center specializing in books.