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Beware of ads that say "Attn: Author" or "Manuscripts wanted" or "First time authors wanted" or any combination of the above. A real publisher does not ask an author for money...period. No matter how great the acceptance letter sounds, if there is a mention of you paying any money, throw it in the trash. If you are going to self-publish your own book, self-publish it with a reputable self publishing book company. You don't need a vanity press agency to publish a book for you, it's a waste of time and money.