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Article marketing is an excellent way of promoting a self published book for free. It consists of writing short articles (400-500 words) and uploading them to an article directory such as EzineArticles.com or GoArticles.com. Each article has a resource box at the end, where writers can put links to the resources they want to promote. A good tip is to use the title of the book or the relevant keywords as a link that takes readers to the sales page for the book.