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Many books can be successfully marketed at local art & craft fairs, or fairs specializing in your specific topic. If you have a travel guide, for instance, you can sell it at special events that draw visitors and locals, like art fairs, Cinco de Mayo celebrations, holiday craft fairs, and more.
*Writing a book is a creative endeavor, and so is marketing a book—look for any opportunity to get your book in front of the public.