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Look to the movies for great marketing tips! There's a great motivational sales speech in the movie "Glengarry Glenn Ross." During a presentation to a group of real state salesmen, Alec Baldwin tells the group that the secret to sales is "ABC" (or Always Be Closing). This also holds true for the self publisher when marketing and promoting your book.
*Never miss an opportunity to sell your book. Everyone wants a copy of your book, they just may not realize it yet—that's your job.