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Traditional bookstores only account for about 52 percent of book sales. So, while marketing through bookstores is a good idea, look for other ways for marketing a book, too. Try thinking outside the bookstore box and ask gift shops to carry your travel guide, gourmet shops to carry your cookbook, and home improvement stores to carry your how-to gardening book.
*Booksellers can be a good marketing idea, but remember, they are not the only source for book sales.