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Many self publishing experts agree that it is not the book that is sold, but the author's reputation. People buy books because they believe that the author is trustworthy and knows about the subject he or she is writing about. Authors can use this as a way of marketing their self published books. One easy way of doing this is by joining in discussion forums that are about the topic of your book. You can add useful information to discussions and build up a reputation for good information. If you do this well before the publication date and participate regularly, you will be able to announce your book to the forum and will have a ready made audience who will check it out and may buy a few copies. You can also take advantage of the web pages provided by many book marketing services to enhance your profile.