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Online reviews can help someone decide whether to buy your book or not. Once they have found your book, many web users look to see what other purchasers have said about it. You can set the ball rolling by reviewing your own book on book sales sites such as Amazon, Barnes and Noble and others. You can also post reviews on consumer reviews sites such as Epinions and you can contribute opinions on the book to book blogs and forums. But you don't have to do it all alone. Encourage your friends and family to submit honest reviews of your book, too. The more reviews that appear, the more popular your book will seem, with a corresponding increase in sales.