December 14, 2007, Newsletter Issue #110: Book Cover Color Design

Tip of the Week

Don't count on an exact copy! Your computer monitor is isn't the best palette when deciding on colors. High quality commercial printing is done on offset presses using a four-color process called CMYK (Cyan, Magenta, Yellow and Black). These colors are used to create many different color shades seen in a full color printed book cover design. Because of this different color model and the wide variation in monitor technologies and calibration, the colors will not be exactly the same as those on your monitor.

*If you print a sample on your ink jet printer or laser color printer, there may be a little bit of a variation from the high quality produced from the offset lithographic presses.

*Color digital presses, while not as good as offset, have improved over time. Once a film lamination is put on the cover, it's exremely difficult to even tell the difference.

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